Rebel Sport were in need of an idea to create a wow factor for their campaign promoting the new ASICS Liteshow shoe range.

The imagery needed to compliment the campaign TVC that was already in production, as well as visually represent the core benefits of the shoe in a dynamic way, whilst giving consumers a consistent product experience between digital and print channels.


The key feature of the ASICS Liteshow shoe range was to keep runners visible during low light conditions. Utilising reflective panels built into the fabric of the shoe, the ASICS liteshow shoe delivers 360° visibility at both dawn and dusk. Ovato Creative Services worked together to establish the styling and direction required to produce a creative and innovative way to highlight this unique feature in their print marketing.

The final campaign proved successful for Rebel Sport, showing an increase in sales for the Asics Liteshow range during the promotion.

Rebel Sport Asics Shoe
Rebel Sport Asics Shoe Catalogue
Rebel Sport Asics Shoe Photography